CASE STUDIES
Description:
This particular event was the first in-person Investor Day for Spotify. I was responsible for ingesting, distributing and monitoring the stream for both internal employees and select journalists that viewed the stream on the microsite that my team and I created. I was also responsible for receiving a video feed remotely from the on-site crew and set up a workflow to have the stream recorded directly to our MaM system (Iconik) for live edits.
Results:
As of today the video has 20K views on Youtube.
Description
The main objective was to create space for women artists to talk about their journey, culture and the industry to create engagement with musical artists in Pakistan and South Africa.
My assignment was to create a microsite for the virtual event and produce the pre-recorded content for the livestream. SplashThat was the platform that was used to create the microsite and as for the pre-recording I used ZOOM ISO to receive isolated camera feeds of the speakers and used the Blackmagic ATEM Mini Extreme to vision mix.
Results
The company saw a 63% increase in streams by listeners in Pakistan and women artists who were added to the EQUAL playlist were 20 times more likely to get discovered by a new audience.
Description
The main objective of the project was to curate content that displayed stories from various mothers within the organization to form a connection with mothers who have different backgrounds to increase engagement during the live stream on Mother’s Day.
Results
For 48 hours we released BTS pictures of the set on IG stories to generate a buzz around the launch. On launch day we released a trailer during the preshow for Sunday morning service and released the same trailer on IG at the conclusion of the service. This increased engagement by 30%. The series in total has generated over 3,500 views.